Product
Development
Since 1987
Once upon a time,
there was a metalworks. After years of research and development its
technical division had produced a series of drills the likes of which
the world had never seen. Excitedly, the inventor presented his product
line to the board of directors. When he had finished, the CEO asked
the board members if there were any questions.
The marketing director raised one: “How are we going to sell
this?”, he asked, “Our customers don’t ask for drills,
they need holes!”
Sometimes, while glancing through catalogues, an architect feels
like that. In spite of everything that is on the market, that one
essential element seems to be missing. The experience of the past
twenty years has proved that state-of–the-art technology allows
the architect to fill this hole in the market himself.
How? By defining the question clearly and involving manufacturers
in finding the answer. By gradually building up one’s own catalogue
of building parts that are competitive in price, available at short
notice and that are appropriate within the idiom of the desired architecture.
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